Marvel's Midnight Universe Tops One Million Orders, Rushes Second Printings

Marvel's horror-flavored Midnight Universe launch is paying off at the order desk. Combined orders for Midnight X-Men #1, Midnight Spider-Man #1, and Midnight Fantastic Four #1 have crossed one million copies, pushing Marvel to put all three debut issues back on press for second printings.

The milestone caps months of build-up, including the sprawling five-cover variant program Marvel rolled out ahead of launch. With the line now confirmed as a genuine retail hit rather than just a buzzy announcement, Marvel has started pulling back the curtain on issue #2 covers to keep the rollout going into November.

It's a strong showing, even if Midnight didn't walk away with the single biggest debut of the season - early retail estimates have Absolute Batman still edging it out. Either way, a horror-tinged imprint crossing a million orders out of the gate is a good sign for how much appetite retailers and readers still have for Marvel's line-wide events.

Source: AIPT