DC Kicks Off Its First Digital Crossover With Runway to Ruin

DC is trying something new with Runway to Ruin, a digital-first crossover event that launched today exclusively through DC Universe Infinite. The story spins out of a handful of the platform's ongoing digital titles, including Nightwing and Harley Quinn in Paradise, and centers on a villain called King Cringe, who forces the DC Universe's heroes into a literal fight-to-the-finish fashion competition.

It's DC's first attempt at a multi-title digital crossover built specifically for the Infinite platform rather than print, kicking off with Runway to Ruin Alpha and running through an Omega finale on October 29. The format gives DC room to experiment with lower-stakes, higher-concept stories that wouldn't necessarily justify a print miniseries of their own.

The event also doubles as a launching pad: three new digital series, Supergirl: Accidental Chef, Green Lantern: Bad Boys For Light, and Finding My GCPD Dad a Girlfriend, are all set to debut on the platform in November, suggesting DC Universe Infinite is becoming a real testing ground for odder, more comedic takes on the publisher's characters.

Original reporting: Comic Book Club Live.